There is no universal number, and that is the answer
The AAD's guidance is explicitly type-dependent: if you have straight hair and an oily scalp, you may want to shampoo every day, and if your hair is dry, textured, curly or thick, you may only need to shampoo as needed, potentially as infrequently as every two to three weeks (AAD, everyday hair care).
That is a range from daily to fortnightly, published by a professional dermatology body. Any single number you read online is someone's hair type presented as a universal rule.
By hair type
Fine and straight, oily scalp: daily or every other day. This is the type the AAD specifically mentions for daily washing. Use a gentle, light shampoo and keep conditioner on the ends — the shortlist for that combination is here.
Medium, normal scalp: every two to three days. Most people land here.
Thick, dry or wavy: twice a week. Sebum takes longer to travel, so the ends stay dry while the roots stay reasonable.
Curly: once or twice a week, often with co-washing in between. See shampoos for curly hair.
Coily and 4c: once a week to once every two or three weeks. The AAD notes tightly coiled hair is the most fragile texture and needs gentler, less frequent handling.
Color-treated: as little as you comfortably can, with a sulfate-free cleanser, because every wash takes some color with it.
The training myth
The most persistent idea in hair care: that frequent washing makes your scalp produce more oil to compensate, and that you can train it to produce less by washing less.
The AAD's guidance does not support it. Sebum production is governed by hormones and genetics, and the professional advice matches frequency to hair type rather than prescribing a training program (AAD, tips for healthy hair).
What people experience during a "training" period is oil accumulating and becoming more visible, then either giving up or becoming accustomed to the look. If washing less suits your hair, that is a good reason to do it. "Retraining your scalp" is not.
Technique matters as much as frequency
- Shampoo the scalp, not the lengths. The AAD is specific about this — apply to the scalp and let the runoff clean the rest, which cleans the part that gets dirty without drying the part that is fragile.
- Condition the ends, not the roots. Fine or straight hair, ends only; dry or curly hair, along the length.
- Lukewarm water. Hot water is more stripping and leaves the scalp uncomfortable.
- Detangle wet with a wide-tooth comb, from the ends upward. Hair is at its weakest when wet.
From the picks
A shampoo for each end of the range
A weightless cleanser if you wash often, a rich sulfate-free one if you wash rarely, and a dry shampoo for the day in between either way.
VEVerbNo product photograph available for the Verb Ghost Shampoo
Best for fine hair
Verb Ghost Shampoo
A weightless cleanser built for fine hair rather than adapted to it. Verb states the full Ghost line is clinically proven to reduce frizz by 79% when used together, which is a claim about the range, not this bottle alone.
PUPureologyNo product photograph available for the Pureology Hydrate Shampoo
Best sulfate-free for dry color
Pureology Hydrate Shampoo
A sulfate-free, vegan cleanser aimed at dry colored hair. It is the pick when your hair is both dry and colored and you do not want to choose which problem to solve.
BABatisteNo product photograph available for the Batiste Original Dry Shampoo
Best value dry shampoo
Batiste Original Dry Shampoo
The default dry shampoo, and still the sensible first purchase. Rice starch does the absorbing, the can is cheap, and using it properly matters more than which brand you buy.
Signs you are washing too much or too little
Too much: tight, itchy scalp; dry, rough ends; frizz that has appeared without another cause; color fading noticeably faster than it used to.
Too little: greasy roots that dry shampoo is not covering; an itchy scalp with flakes; hair that will not hold a style; a scalp that smells.
If you are getting both at once — greasy roots and dry ends — that is not a frequency problem, it is two problems in two places. That page is here.
We have not used these products ourselves. They are chosen from what is in the formula, what those ingredients are documented to do, and whether that matches the problem this page is about — and every product below links to the manufacturer's own page so you can check the formulation claims yourself. The full method is here.