The four products
- A shampoo suited to your scalp. Oily scalp: a light everyday cleanser. Dry or tight: a gentler, moisturizing one. Flaking: something with a named active. This is the decision that matters most, and it is about your scalp rather than your hair.
- A conditioner. Applied to the mid-lengths and ends, never the roots. Any decent one will do to start.
- A leave-in conditioner. The step beginners skip and the one that does most for length, because it gives the slip that prevents combing breakage. A spray is the safest format to start with.
- A weekly mask. Ten minutes, ears down. Skip this one if your hair is fine and untreated; otherwise it is the highest-value single addition.
That is a complete routine. Everything else in the aisle is either a styling product or a solution to a problem you may not have.
Four free techniques worth more than a fifth product
- Shampoo the scalp, not the length. The runoff cleans the rest. The AAD recommends exactly this, and it prevents drying out the fragile part (AAD, everyday hair care).
- Detangle wet, with a wide-tooth comb, from the ends upward. Hair is weakest when wet. This one change prevents more breakage than any product fixes.
- Blot, do not rub. A t-shirt or microfiber towel instead of rubbing with terry cloth.
- Lower the heat on your styling tools. Most people use tools far hotter than they need.
What to add later, one at a time
Give the four-product routine a month. Then, if a specific problem remains, add one thing and give it a fortnight before adding another. Adding three products at once guarantees you will not know which one caused a change.
- A clarifying shampoo if hair has gone dull and unresponsive — this is the most commonly needed addition — shortlist here.
- An oil or serum if your ends stay rough. Two drops, ends only, on damp hair.
- A heat protectant if you style with heat regularly.
- A styling product if you have a curl pattern to encourage — the curly beginner routine covers that.
From the picks
A starter kit that does not cost much
A sulfate-free everyday shampoo, a weekly mask, and a light leave-in. Add a conditioner from the same range as the shampoo and the routine is complete.
L'L'Oréal ParisNo product photograph available for the L'Oréal Paris EverPure Sulfate-Free Moisturizing Shampoo
Best drugstore color-safe
L'Oréal Paris EverPure Sulfate-Free Moisturizing Shampoo
The cheapest sulfate-free color-safe shampoo we would actually recommend. If you color your hair and wash it often, switching to this is the single highest-value change available.
BRBriogeoNo product photograph available for the Briogeo Don't Despair, Repair! Deep Conditioning Mask
Best weekly mask
Briogeo Don't Despair, Repair! Deep Conditioning Mask
The straightforward weekly deep conditioner, built on oils and B-vitamins rather than a patented bond active. When hair is thirsty rather than structurally broken, this is the honest answer.
L'L'Oréal ParisNo product photograph available for the L'Oréal Paris Elvive Total Repair 5 Ceramide Recharge Leave-In Conditioner
The drugstore leave-in
L'Oréal Paris Elvive Total Repair 5 Ceramide Recharge Leave-In Conditioner
A cheap, widely stocked leave-in built around ceramides. It does the everyday job of keeping dry ends manageable, which is most of what a leave-in is for.
What to ignore, for now
Curl typing. Interesting, and less useful than strand thickness and porosity.
Ten-step routines. More products means more buildup and less clarity about what is working.
Ingredient panic. Sulfates, silicones and parabens are all well-characterized cosmetic ingredients. Sulfates matter if your hair is colored; silicones matter if you never clarify. Neither is a safety question.
Growth products. Hair grows at its own rate. If length is the goal, reducing breakage is what gets you there, and the leave-in in step three is doing that.
What to expect
The first couple of washes may be unremarkable, particularly if there is buildup or heat damage from before. Give it three or four.
Real change shows over one to two months, as damaged length grows out and the routine stops fighting your hair. If things get worse after a few weeks, clarify — buildup from a new routine is the most common cause, and one wash usually resolves it.
Once this is working and you want to refine it, the routine-by-hair-type guide is the next step.
We have not used these products ourselves. They are chosen from what is in the formula, what those ingredients are documented to do, and whether that matches the problem this page is about — and every product below links to the manufacturer's own page so you can check the formulation claims yourself. The full method is here.